Erfahrung im Online-Shop beeinflusst Kaufverhalten in der realen Welt
According to their recent national Online Customer Experience Survey, Allurent, Inc. reports the study revealed that 41% of consumers in 2006 (compared to 28% in 2005) said a frustrating online experience would make them less likely to shop at that retailer’s physical store. And, overwhelming, 82% of consumers surveyed reveal a frustrating shopping experience will make them less likely to return to a retailers’ site. In addition, 59 % say this experience negatively impacts their overall opinion of the retailer/brand.
[ via mediapost ]
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